To go along with the apprentice episode Chevy has release ChevyApprentice.com which allows you the user to create your own Tahoe ad.  Well along with the videos that were positive there were a number of them that took aim at Chevy.  This is great and I'm not sure what to make of it.  Chevy seems to think this is great publicity considering the amount of traffic and submissions they are receiving:

The contest is a success as a marketing campaign, according to Melisa Tezanos, a GM spokeswoman. Consumers have submitted more than 21,000 ads and have e-mailed commercials over 40,000 times, she said. Chevyapprentice.com has generated 2.4 million page views, and the average visit to the site lasts more than 9 minutes. The company anticipated before launching the contest that it may see some negative ads, but Tezanos noted that more than 80 percent of the commercials depict the Tahoe in a favorable light.

-- Davie